Odity is a French company specializing in customer relationship management and customer experience for premium, luxury, and iconic brands. Founded in 2011, it has established itself as a global leader in this field, offering tailored services that cover the full spectrum of customer interactions — pre-sales, sales, and after-sales — across all communication channels and in more than 20 languages.

In December 2020, Indigo supported a first strategic acquisition, Approche Sur Mesure (customer relationship management for luxury brands), enabling Odity to more than double in size.

In December 2021, Indigo reinvested to support the acquisition of Milan-based TFour, a company specialized in customer relationship management for Italian fashion and luxury brands.