Founded in 2020 in Roncq, north of France, Cheef is a fast-growing D2C brand offering the most comprehensive range of slimming and healthy meals on the market. The company focuses on using carefully selected ingredients and adapted cooking methods to offer low-calorie, nutrient-rich meals that meet the needs of various dietary programs, including weight loss, diabetic, vegetarian, and specific nutritional requirements.

Iin 2025, Indigo took a minority stake in the company to support Guillaume Vidal Soler, the founder, to reorganise the capital structure of the company and accelerate growth.