Sarawak is a European group specialising in sales force outsourcing and sales promotion. It helps brands develop their sales by recruiting, training and supervising dedicated sales teams for its clients (B2B and retail sales forces), carrying out field promotions, point-of-sale promotions and merchandising operations, and offering complementary services such as product/market training and digital solutions related to marketing and sales activation.

In 2022, Indigo backed the management team in its take-over of the Group which was previously majority-held by a private equity fund.

In the 18 months that followed, the group made three major acquisitions in Belgium, France and Iberia, enabling it to double in size and better serve its European customers.